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E-Commerce » Trends, Country Focus | 24.01.2014

Will Spain become the new E-commerce paradise?


According to the last “Spain Digital Future in Focus” survey carried out by comScore, Spain is the European country with the highest Smartphone penetration in the EU. With a 66% of users, it overpasses other countries’s rates, like England, France, Italy or Germany, in 10%.

The latest purchasing trends within the Spanish society are turning more and more towards e-Commerce and m-Commerce. This is caused by the growing penetration of Internet and Smartphones among the Spanish population, with a 49% and 66% rate each. This new trend is already reflecting itself in the market since, according to the eMarket Services “Electronic Ser-vices in Spain” study, 14% of Spanish companies made e-Commerce sales during 2012, which shows an increase of 2% compared to the same period in 2011.

Eventhough Norwegians and Swedes are still the European countries with the highest e-Commerce rate (76% and 74% each), experts foresee that this trend will also keep on evolving and growing in Spain. According to the Online Business School “Electronic Commerce 2013” survey, 31% of the Spanish population did purchase some good over the internet during 2012. Although it is a 40% less than the statistics for the Nordic countries, it still shows an increase of 72% from 2007 to 2012 data.

Companies and brands looking forward to sell their products to the end user, will have to rein-force their presence in different online channels and create a logistics structure that ensures the quality of its shipments.



Bookmark the most important sources to this topic...

comScore “Spain Digital Future in Focus” survey  (only available in Spanish)

eMarket Serices “Electronic Services in Spain 2012” study

IAB Spain “IV Annual Social Media Study”  (only available in Spanish)

Online Business School “Electronic Commerce 2013”  (only available in Spanish)