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E-Commerce » Tips & Facts, Best Practice | 15.04.2013

How to develop an online shop?


How does an online retailer ensure it stands out from its competition? 
David-Alexandre Krupa, Sales Excellence Manager at Asendia, puts it down in 10 tips for developing an online shop internationally.

1. Objectives

Analyse your offer and the target market – and don’t put your entire range on the internet from the very beginning, but rather just the items that sell well in your actual shop.

2. Help

Only develop the shop yourself if you have your own IT department. Otherwise it’s recommended to turn to the experts.

3. Competition

Look at what your competitors are doing and how they are presenting themselves.

4. Costs

Check whether you can fall back on existing logistics or whether you’ll have to develop or outsource this. Furthermore, note that each order will also involve transaction costs, credit card fees, commissions and postage.

5. Layout

Make sure that your shop corresponds to customer needs and that the contents are also optimised for search engines.

6. Product presentation

Use meaningful product photos with a clear description and price. Availability and the delivery period are very important. This is an highly important point for delivering abroad.

7. Payment function

Always offer your customers several payment options and check whether you want to offer an invoice option for international business. For some countries this is very recommended.

8. Security

Lead your customers to a secure area at the latest when they click to checkout and inform them of this.

9. Legal

Don’t forget the legal framework. You have to be familiar with the consumer protection rights of the target countries and take them into account in the online shop.

10. Maintenance

Update the content, offer something new and special offers. Your online shop must be nurtured and cared for.


(Based on source: Die Post)

Please find more insights on country specific topics on our section Country Focus.


About David-Alexandre Krupa
As Sales Excellence Manager for Asendia, David-Alexandre is in charge of conducting sales training for all Asendia subsidiaries. In the 16 years in the postal industry he worked for various international mail and logistics companies. He is proficient in several languages incl. French, English, Spanish, Italian, Swedish and German.