How does an online retailer ensure it stands out from its competition?
David-Alexandre Krupa, Sales Excellence Manager at Asendia, puts it down in 10 tips for developing an online shop internationally.
Analyse your offer and the target market – and don’t put your entire range on the internet from the very beginning, but rather just the items that sell well in your actual shop.
Only develop the shop yourself if you have your own IT department. Otherwise it’s recommended to turn to the experts.
Look at what your competitors are doing and how they are presenting themselves.
Check whether you can fall back on existing logistics or whether you’ll have to develop or outsource this. Furthermore, note that each order will also involve transaction costs, credit card fees, commissions and postage.
Make sure that your shop corresponds to customer needs and that the contents are also optimised for search engines.
Use meaningful product photos with a clear description and price. Availability and the delivery period are very important. This is an highly important point for delivering abroad.
Always offer your customers several payment options and check whether you want to offer an invoice option for international business. For some countries this is very recommended.
Lead your customers to a secure area at the latest when they click to checkout and inform them of this.
Don’t forget the legal framework. You have to be familiar with the consumer protection rights of the target countries and take them into account in the online shop.
Update the content, offer something new and special offers. Your online shop must be nurtured and cared for.
(Based on source: Die Post)
Please find more insights on country specific topics on our section Country Focus.
About David-Alexandre Krupa