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E-Commerce » Trends | 06.01.2016

Asia-Pacific: the world’s largest e-commerce market


Global e-commerce continues to grow, revealing new opportunities for retailers and consumers across the world. Asia-Pacific is now the largest e-commerce market on Earth, offering a diverse variety of countries with fantastic e-commerce potential.

Asendia is proud to power Ecommerce Europe’s new Asia-Pacific B2C E-commerce Report 2015, published in cooperation with the Ecommerce Foundation. The report reveals some of the best insights into six countries: Australia, China, India, Indonesia, Japan, and South Korea.

With an e-commerce turnover of $770bn, Asia-Pacific is by far the world’s largest region, registering an impressive 44% year-on-year growth. Three of the top ten e-commerce countries in the world are Asia-Pacific countries: China (1st), Japan (4th), and Australia (10th), demonstrating the strength of the market. Interestingly, 2014 was the first year China surpassed the USA as the world’s largest e-commerce market (forecast to reach $654.4bn by the end of 2015).

The report also shows that Japan, China, and Australia are in the top ten countries for average spend per e-shopper, while China and Australia are very popular countries for cross border B2C e-commerce (31% and 16% respectively).


The other countries explored in the report also show promise to businesses. For example, 37% of South Korean e-shoppers have purchased clothing from foreign online shops, demonstrating that they are increasingly comfortable with buying cross-border. The majority of India and Indonesia’s populations are under 55 and, as markets with largely untapped potential, these countries could be a great next step for your e-commerce business.

The Asia-Pacific B2C E-commerce Report is an ideal starting point to getting to know this market; download the free light report and infographic, or order the full report here.

About David-Alexandre Krupa
As Sales Excellence Manager for Asendia, David-Alexandre is in charge of conducting sales training for all Asendia subsidiaries. In the 16 years in the postal industry he worked for various international mail and logistics companies. He is proficient in several languages incl. French, English, Spanish, Italian, Swedish and German.